On my return from a study trip in Magdeburg, we had a group meeting to further discuss our business proposal. Whilst me and Emilie were away, the rest of the group had changed the idea of our business, and had decided to make a website which would be targeting hillwalkers. It would give them the opportunity to book their hillwalking experiences online, all at once. After explaining this to us, we went on to allocate each person an area to research. Me and Emilie together were to look at the different places to go hillwalking in Scotland, and the accommodation available in each of the areas. We found around five walks for each area and some accommodation to go with them, which ranged from self catering to hotels. I feel that splitting the responsibilities up and giving everyone something to focus on ensured that we moved on quickly with our project without confusions.
24.02.2011
During this meeting we gathered everyone's research together and started to plan the presentation we were going to give. We looked into creating a website for our business and started to think of names for it, as well as different ways we could advertise and make money.
04.03.2011
In this meeting we started to create our presentation. We started to think about how to create the website, and allocated further jobs to everyone. We also started to look into costing more, and tried to figure out what would be a reasonable price for companies to be charged for the use of our website (i.e. advertising on it).
08.03.2011
During this meeting we started to design the website properly, looking into what categories we would put on it (accommodation, walks (including areas to select), profiles, travel, hire equipment, and then the usual contact us, etc). We looked at company values and decided what these would then be (shown on a previous post).
11.03.2011
We looked up some facts and figures abut hillwalking, picking out the main points which would attract people to the activity even if they were new to it, such as the health benefits and weight loss, as well as the experience of the great outdoors. We also created a facebook page and a twitter account, to make our business easily accessible and to build up a greater client list, as they could find it or be recommended it through friends etc.
14.03.2011
We finalised our presentation in this meeting and the people who were speaking went through what they were going to say, to time it and make sure it didn't exceed the 10 minutes.
16.03.2011
This was when we presented our business proposal. It went pretty smoothly, and we managed to keep just inside the allocated time slot (10 minutes) at 9 minutes 58 seconds! We got asked a few questions about our business, but overall it went well.
After the presentation, we finalised our portfolio ready for handing in with our research, development and final idea for our business. It also included photos of us working, mind maps we had created during the thought process and then the various other elements needed including a three year costing plan for our business and our bibliography.
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